Clase Azul
The Clase Azul advertising campaign, Crafting with Tradition, is a celebration of traditional and artisanal craftsmanship, a story meticulously bottled to showcase the beauty of Mexican culture. At its core, the campaign’s purpose is to show the world not only where Clase Azul comes from, but how it's made: with intention, heritage, and soul. Every aspect of the campaign reflects the deep-rooted values of craftmanship and authenticity that define Clase Azul. The campaign invites audiences to step into the heart of Mexico and experience the artistry behind every drop of this prestigious tequila.
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Embodying Mexican Culture Through Color and Craft
Inspired by the essence of Mexico, the campaign builds a vivid narrative through the brand’s iconic blue and white palette. These colors are more than aesthetic, they are symbolic of purity, tradition, and the homeland where Clase Azul is proudly made. Sourced from native Mexican agave and bottled in hand-painted ceramic decanters, each piece is a one-of-a-kind expression of artistry. The campaign honors this uniqueness, elevating Clase Azul as a symbol of prestige and sophistication. Through rich visuals and culturally rooted storytelling, the campaign crafts a powerful connection to Mexican heritage, depicting tradition and elegance with every frame, every brushstroke, and every sip.
Curated Instagram Grid: A Journey Through Culture and Craftmanship
The curated Instagram feed serves as a digital gallery, unfolding a story from corner to corner. It begins with the image of a Mexicana on the top left, rooted in identity and strength, and stretches diagonally to a mariachi musician in the opposite corner, vibrant and proud. This journey transitions into close-up moments: an embroidered sombrero, the flowing movement of a traditional dress, the expansive agave fields where the journey of Clase Azul begins. The heart of the grid beats in the center, where artisans hand-paint each bottle, honoring generations of craftsmanship from the heart of Mexico. The feed continues seamlessly, aligning with the brand’s current aesthetic while breathing new life into cultural storytelling.
Preroll Storyboard: Moments Crafted by Tradition
The preroll video captures fleeting yet unforgettable moments made memorable by Clase Azul. Each frame is woven with tradition: scenes of gatherings, celebrations, and cultural pride, all anchored by the iconic bottle. The visuals are timeless, emphasizing that Clase Azul is more than just tequila; it's a legacy crafted by hand and shared through meaningful experiences. These are moments that linger, rich in tradition and made to last.
Instagram Story: Mexican Story
The Instagram Story sequence begins in the agave fields, where a man stands surrounded by the raw origins of Clase Azul. Over him reads the phrase “Rooted in Tradition,” grounding the campaign in authenticity. The next frame zooms into a close-up of a bottle being delicately hand-painted, with the text “Crafted by Hand” illuminating the care behind each detail. Finally, the story culminates with a joyful celebration: mariachis and a Mexicana dancing together, with the text “Celebrating Mexico” layered over the scene. It closes with a striking shot of the Clase Azul bottle, a symbol of everything the campaign stands for: heritage, elegance, and craftmanship.
Images were created using AI-generated prompts and vision technology, alongside a curated selection from Pexels and Freepik. Photography credits also include assets from the Clase Azul gallery.