Éclat
At Éclat Jewelry, I bring stories to life through creative strategy and digital storytelling. From curating captivating campaigns to shaping the brand's visual and narrative identity, my work revolves around crafting moments that connect with our audience. I blend artistry with insight: analyzing trends, selecting models for showroom launches, and creating content that not only showcases the jewelry but also the emotions and experiences it represents. Every collection tells a story, and my role is to ensure it resonates, leaving a lasting impression while fostering a deeper connection with the brand.
Client
Service
Sector
Year
Campaigns With Purpose
Seasonal storytelling begins with insight. I lead campaign conceptualization from ideation to launch by developing names, themes, moodboards, logos, and color palettes rooted in calendar relevance and cultural cues. For each campaign, I align strategies with key holidays and events, balancing trend analysis with brand consistency. I develop full proposals including event ideas, influencer partnerships (micro to macro), and marketing tactics. Every collection includes custom visuals, curated captions, stickers, playlists, and showroom atmospheres that match the campaign spirit.
Digital Storytelling, Amplified
I plan and manage Éclat’s social media presence across Instagram and TikTok, aligning content calendars to support campaign launches and seasonal strategies. My work includes designing cohesive carousel layouts, writing captions that reflect the brand’s voice, and scheduling content for optimal engagement. I curate stories with strong calls to action and interaction prompts, blending showroom aesthetics with digital content to maintain a +30K reach. From behind-the-scenes footage to launch-day coverage, I bring the full collection experience online—visually sharp, strategically timed, and rooted in brand identity.
Collaborative Curation
I work cross-functionally with Éclat’s marketing manager, graphic designer, and finance team to develop and present campaign proposals, securing approvals from leadership. I also coordinate with external partners like Anima to exchange creative input and align visual direction. Campaign production includes working with photographers, image consultants, and stylists to build consistent visual narratives. On social platforms, I coordinate interactive stories that enhance campaign reach using storytelling, embedded links, social proof, and instant inquiry touchpoints to drive engagement and sales.
Faces of the Brand
I coordinate influencers and ambassador involvement from selecting talent and styling to developing content strategies that amplify their impact. Working with models, creatives, and brand partners, I ensure every face tied to Éclat enhances reach, visibility, and alignment with the brand’s visual identity. The goal is clear: elevate our presence while maintaining credibility, community, and higher social media engagement.
Éclat, Everywhere
My work with the marketing team supports Éclat’s global growth: expanding our reach through international pop-up events, curated brand collaborations, and luxury showrooms across the different countries. I help create VIP-facing materials, coordinate campaign visuals, and ensure every event reflects the brand’s high-end positioning. Together, we produce dynamic event coverage and behind-the-scenes content that strengthens Éclat’s presence within the fashion industry and builds on a 20% increase in engagement.
Shaping Identity
Every touchpoint matters: from the Instagram highlight icons to the atmosphere of the showroom. I develop on-brand content that reflects our visual language and tone, while continuously analyzing trends to guide creative direction. Through storytelling and strategy, I help build a brand community that feels both aspirational and relatable, driving sustained growth across platforms.
This work is the result of a collaborative effort with the Éclat team. Special thanks to:
Marketing Team – for strategy alignment and campaign development
Graphic Designers – for visual assets and feed cohesion
Photographers & Stylists – for capturing the essence of each collection
Influencers & Ambassadors – for bringing the brand to life
Leadership & Sales Team – for supporting and approving creative direction
My role focused on creative strategy, campaign development, and content planning—while working hand-in-hand with a team I deeply admire.